Running a Fair Giveaway with the Comment Picker
Published January 2026 · 6 min read
A giveaway is only worth running if people believe the result. The mechanics of drawing a name matter far less than whether your audience can see that nothing was rigged — and that's mostly about process, not software.
Step 1: Decide the rules before you collect entries
Write down, publicly, before entries open:
- What counts as a valid entry (a comment? a comment plus a follow?)
- Whether multiple comments from one person count once or multiple times
- The closing time, with a timezone
- How many winners there are, and what each receives
- How and when you'll announce the result
This is the single highest-value thing you can do. Almost every giveaway dispute traces back to a rule that was decided after someone noticed an edge case. Once rules are public and timestamped, the draw is just arithmetic.
Step 2: Collect the entries
Copy the entrant list into the Comment Picker. Paste comments or usernames one per line — you can paste the raw comment text and the tool will pull the @username out of each line automatically.
Take a screenshot or export of the raw comment list at the moment entries close. If anyone questions the result later, being able to show the exact pool you drew from settles it immediately.
Step 3: Handle duplicates deliberately
The Comment Picker has a "Remove duplicates" switch, and which way you set it is a real decision, not a technicality:
- Duplicates removed — one person, one chance. This is what most people assume is happening.
- Duplicates kept — someone who commented ten times has ten chances. This rewards engagement, but it also means a handful of prolific commenters can dominate the pool.
Neither is wrong. What matters is that you announced which one you'd use in step 1. If you didn't, remove duplicates — it's the interpretation most entrants expect, and it's the harder one to accuse you of gaming.
Step 4: Draw the winner on camera
Record the screen while you spin, or do it live. This is what actually creates trust. A screenshot of a result proves nothing — a continuous recording that shows the entry list being loaded, the wheel spinning, and the winner appearing is very hard to fake and obviously so.
Turn on a longer spin duration in Settings for this. A seven-second spin makes better video than a one-second one, and the anticipation is the entertainment.
Step 5: Multiple prizes — use Elimination mode
If you're drawing first, second and third place, switch to Elimination mode. After each winner is drawn you hide that name, so the same person can't win twice. Drawing three winners in Normal mode can legitimately produce the same name three times, which will not go down well.
Step 6: Draw backups at the same time
Some winners never respond. Draw two or three reserve names in the same recording and announce them as reserves. This saves you from running a second draw later, which always looks less credible than the first one — and it prevents the situation where you quietly pick someone yourself because the winner went quiet.
State a claim deadline when you announce: "If the winner hasn't replied within 48 hours, the prize passes to the first reserve." Then hold to it.
Proving the draw was fair
Three things, in order of how much they actually convince people:
- Public rules posted before entries opened. Nothing else comes close.
- An unbroken recording of the draw, including loading the list.
- The entry list published afterwards, so anyone can count.
You can also press Share after building your wheel, which produces a link containing the full entry list. Post that link alongside your announcement and anyone can open the identical wheel and see exactly who was in the draw.
A word on the legal side
Promotions are regulated differently in different countries, and the rules get stricter when entry requires a purchase. Prize draws, competitions of skill, and lotteries are treated as distinct things in most jurisdictions, and platforms like Instagram and Facebook have their own promotion rules on top. If your giveaway is anything more than a small informal prize, check the requirements that apply where you are — this article is about running a draw fairly, not legal advice.
Common mistakes
- Changing the rules mid-way because an edge case appeared. Decide first.
- Drawing privately and posting a screenshot. It proves nothing and looks like it.
- Using Normal mode for several prizes and getting duplicate winners.
- Not defining a claim window, then improvising when the winner goes silent.
- Excluding someone after the draw for a rule you never published.